We used photoshop when we were creating our digipak and our poster. This helped us to lay out and design the way in which we were going to present the necessary presentation. So for instance on the digipak we had four different panel to design and we had to fit the band members on there, the cover, the list of song titles and all the other sale information and insure that all the panels worked together as a design concept. Then we designed the poster which also had to fit the style of the digipak to create synergy in the audience's mind and also to reflect the band's style and market them as a brand.
For the bubbles in the background, we used the internet as a new media technology and used the image as a base for our digipak background. Once we had uploaded the picture onto photoshop, we adjusted the 'Curves' into an s shape, which increased the contrast and the brightness of the image. After that we used Hue/Saturation to increase the vibrance of the colours and adjust the image so it resembled the used of colour in our music video. After that we then found another picture on the internet which we layered over the background image. We put a filter over that image which was called 'Darken' and created that effect of having the background come through, and still let you see the layer which we put over the top. After that we used a Canon EOS 40 D to take pictures of our band members, which we then uploaded onto photoshop through a card reader. On photoshop we then layered four different heights of threshold over one another in order to create that stencil effect. This effect resembled a graffiti tableaux which represents the style of the band image which we were trying to establish. For the fourth panel of our digipak we got a diagram of an 8 pack and changed Hue/Saturation to create the same colour scheme which we used for the rest of the digipak. At the end we then used the text tool to add all of the information needed on the digipak.
For the bubbles in the background, we used the internet as a new media technology and used the image as a base for our digipak background. Once we had uploaded the picture onto photoshop, we adjusted the 'Curves' into an s shape, which increased the contrast and the brightness of the image. After that we used Hue/Saturation to increase the vibrance of the colours and adjust the image so it resembled the used of colour in our music video. After that we then found another picture on the internet which we layered over the background image. We put a filter over that image which was called 'Darken' and created that effect of having the background come through, and still let you see the layer which we put over the top. After that we used a Canon EOS 40 D to take pictures of our band members, which we then uploaded onto photoshop through a card reader. On photoshop we then layered four different heights of threshold over one another in order to create that stencil effect. This effect resembled a graffiti tableaux which represents the style of the band image which we were trying to establish. For the fourth panel of our digipak we got a diagram of an 8 pack and changed Hue/Saturation to create the same colour scheme which we used for the rest of the digipak. At the end we then used the text tool to add all of the information needed on the digipak. 
We followed a very similar procedure for the poster. First we did the background, which is the same as it is for the digipak. Then we also added in the line like pattern which we also have on the digipak. Then we layered the stencils which we had already used on the digipak onto the top of the poster and used the line like pattern to make the band members look like they are dripping. For this effect we used the transform tool to turn the image upside down and then used the hue/saturation and brightness/contrast to make the shape white as well and help us to merge it in with the band members. After that we then once again used the text tool to add the needed information to the poster.
Overall we used several different photoshop tools and effects to create the advertising campaign which we came up with. This was also a very creative process as it involved the design of both products and then the realisation of each of them.
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