Post- production Reflection

Having finished our final product, looking back on it I see alot of areas which we could have improved on, but I do however also see that our final product turned out pretty well overall.

Looking at our pre production process I think that it could have gone a lot better. We were very indecisive on our idea and we picked the song very early on, which put the pressure on us of making up a good idea to match the song. I think that our storyline is pretty weak and I think that is the main flaw of our music video. We did all the research in pre production which we needed to do in order to go into the production and post production process fully prepared, but I do wish we had been more creative in our concept, which might have created a better video. Overall we researched the genre well and informed ourselves on how to establish the star image to attract the right audience.

During our production process we weren't quite as organized as we aimed to be in pre production. We got everything done it was a very stressful shooting day however. Running slightly low on people who were available for the whole day, two of our group members ended up being in the video as 'ensemble' to establish the feel of it being a big and successful party. I took on the job of directing and it was very stressful to keep people focused for hours on end as it was very hot in the studio, and due to the time we had to shoot it, we were slightly pressed for time. Certain people had to leave at different times on that day which means we had to reschedule slightly as we went along which meant we had to film parts of the video with less people than we intended and therefore had to fake the size of the party. Losing all of our band members the day before the shoot wasn't very helpful either and meant that we had to find people who could play the instrument, no matter how good their performance was. This was reflected in the footage we shot since our main singer was not what I had imagined him to be and the band overall lacked in energy and commitment. This also showed due to the fact that we had trouble finding parts of the song which were lipsynched. Overall I think that our production process was successful and I am happy with the shots we got for the final video, although I do wish that we had had a bigger variation in them, which would have required another shoot day.

Our post production process was probably the most crucial in getting everything out of the video which we could in terms of the material we had gathered and the idea we had to set up the whole video. We did a very thorough job on this which is, I think, reflected in the video. The cuts were precise and on the beat and the prportions of all the aspects of the video were prioritised in order to make the video as exciting as possible. Otherwise I think that the effects which we put over the video in 'After Effects' worked to our advantage and underlined our concept, involving the viewer in the world of the party.

Overall I think our video is good. The technical aspect is a good as it could have been with the resources we had and the storyline is average. If I could go back and change anything I would focus more on the narrative on the shoot day, which would enable us to carry it on throughout the second half of the video which is one thing that is lacking. The narrative pretty much stops after the kiss which makes the content very basic.