Our pre production process consisted of us coming up with a basic idea for a music video, comparing it to other products and artists, pitching the idea to a teacher, refining the idea, casting our whole video (both narrative and performance), making a plan for our set and researching different things that could be used and come up with a final structure. Throughout this process we used several different new media technologies.
We did a lot of research on the internet especially at the beginning when we started working on our concept. We researched background information to support our concept, which was linked to reservoir dogs at the beginning and then changed gradually to what we ended up with. The main websites we used were youtube and google to find pictures and videos of other music products and artists.
Having the internet as a research tool really helped us when establishing our concept, as we orientate ourselves to other media products.
Another new media technology we used, was a film camera, with which we recorded all of the shots of our storyboard, which we would then carry on to create our animatic. After we shot each image of the storyboard on a SONY HXR-NX5E for 10s we uploaded it onto a mac computer through the use of a memory card. We then uploaded the footage onto the final cut server which helped us access it from any computer, and automatically provided a backup for all the work we were doing. Then we dragged the soundtrack of our video, which we had to cnvrt to a '.wav' format onto the timeline for final cut, and started ordering our shots according to the timeline which we had written out on paper. This animatic provided a visual idea of what our music video would look like as a finished product. After using the technology final cut to put the shots together in a certain order, we then also used media convergence by uploading the animatic onto youtube.
We did a lot of research on the internet especially at the beginning when we started working on our concept. We researched background information to support our concept, which was linked to reservoir dogs at the beginning and then changed gradually to what we ended up with. The main websites we used were youtube and google to find pictures and videos of other music products and artists.
Having the internet as a research tool really helped us when establishing our concept, as we orientate ourselves to other media products.
Another new media technology we used, was a film camera, with which we recorded all of the shots of our storyboard, which we would then carry on to create our animatic. After we shot each image of the storyboard on a SONY HXR-NX5E for 10s we uploaded it onto a mac computer through the use of a memory card. We then uploaded the footage onto the final cut server which helped us access it from any computer, and automatically provided a backup for all the work we were doing. Then we dragged the soundtrack of our video, which we had to cnvrt to a '.wav' format onto the timeline for final cut, and started ordering our shots according to the timeline which we had written out on paper. This animatic provided a visual idea of what our music video would look like as a finished product. After using the technology final cut to put the shots together in a certain order, we then also used media convergence by uploading the animatic onto youtube.
Except for using the internet as a research tool, and final cut in a creative way to create our animatic, we also used a digital photo camera (Canon EOS 40D) to take pictures of our cast whilst we were deciding who to put in our video. After deciding on our cast we had to blog about our decisions and research, which we did all the way throughout the process of creating this product, on eblogger.
Overall we made use of several different new media technologies troughout our pre production process which all helped us to construct our idea and prepare for the shoot day. Creating the animatic was a creative process, as well as a practical process as we had to decide which shots to put where and it forced us to come up with a final structure of our music video and it also showed us where our faults were. For instance we realised that we needed a lot more detail shots than we had originally planned. The research on the internet was a very informative process because it helped us to compare the band we were marketing to already existing and established bands and it allowed us to blog about the whole process of creating our product which was another way of structuring what we had done and what we still had to do.
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