The act which we want to do with our band represents them in an 'indie' style and it shows a development of their style throughout the video.
We would start the video off by having the band dressed 'alternatively', then they spot 'the girl' and they all try to change for her. So the next try at convincing her to like them is to dress in suits and walk past her, down the street, which would be an intertextual reference to 'Reservoir Dogs'. Once she sees them she decides to take pity on them and due to the song 'Electric Feel' she touches them and gives them the 'Electric Feel'. Once they have been touched they then instantly change into 'indie' style clothes, which then gives them all a happy ending as they are finally getting the attention from the girl which they wanted. This is the narrative of our video, which would be intercut with the band (the same guys already dressed 'indie') pretty much telling the story of how they got from their 'alternative' style to what they are now.
I think acts which they might be similar to are, as I have already mentioned 'Kings of Leon' and 'Radiohead', just because they would not go down the manufactured route at all, but stick to the creative concepts of their band.
I think in terms of marketing, that although they aren't being manufactured that I would set on their looks in terms of marketing, combined with their talent. If the music videos are interesting and in a way abstract enough and the band is still good looking, playing the music which they have been playing so far I think they would attract quite a large range of audience. They wouldn't ever be considered as mainstream but still they would probably be able to create quite a solid fanbase if they use these things to sell themselves.
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