Digipak Covers

In terms of music the Kings of Leon are quite similar to the band we are marketing. I really like this CD cover due to its stylized look and simplicity. Even though it is just a picture of an object in front of a black wall it is very dynamic. This is due to the fact that you see a frozen image of a light bulb exploding which gives you the feeling of being stood still in time in a way. the simplistic writing and minimal use of colours give it some more of that stylized feeling to it, which represents the style which the band is going for. 

This is another band which has a similar style as the band we are promoting. This one is also quite a stylized cd cover in terms of the use of different colours. Same as the 'Kings of Leon' cover this also does not show the band itself but just portrays their style. Unlike normal pop artists they aren't really selling themselves as stars but they are selling their music to their target audience. Here the very big and colourful writing once again matches the style of the rest of the cover. So overall this cover is a lot brighter and more bubbly than the 'Kings of Leon' one.

Although Katy Perry is very different to our band in terms of the style of music she does I thought she would be a good example to use. Her audience is very mainstream, same as ours but she is selling herself as a star persona through a sexualised image. In terms of the design of the cd cover it is very girly, reflecting the themes of the music she makes but also showing the sexualised side she is trying to show. This cover focuses on her name as this is splashed across the front in a very bright pink.  
  

This is another one who isn't very much like our band in terms of her style of music but she has a slightly more individual feel to herself than Katy Perry. Her music is also quite mainstream but it is not as formulaic as Katy Perry, and she is marketing her voice a little more. Her cd cover is still quite sexualized but also quite simple. There is flowery wallpaper in the background, her face and the name of her band and album. Here the cover focuses on her name rather than highlighting the rest of the band as much as her, which shows how as the audience we only know her but we don't know the rest of her band.  

'Empire of the Sun' is very similar to our band in terms of the music they make and in the way they will be marketed. The cd cover is very much focused on oriental animals and buildings, with them stood in the middle dressed in military jackets made colourful and unique. The whole album cover is very colourful linking to the sky and the night, hightlighting the band members. The title is highlighted too but the first thing you look at are the musicians as they are very close to the hotspots. They then lead you down to their name and their album title. 

This is another 'Kings of Leon' cover, this time less simplistic in their style. The image reminds one of a psychology diagram and once you look closer you can see actual shapes emerging from the originally red and black outline. Once again they do not focus on the title very much, but actually they focus on the picture on the front. If you see the picture and you want to know what band it is you actually need to look closer which might be a way to mentally link that image to the 'Kings of Leon'.