The track which we are planning to shoot our video for is ‘Electric Feel’, originally written by ‘MGMT’. The band we are promoting with this is called ‘Lanmou’ which is a band of five boys with one singer, one bass, one guitarist, one drummer and one synth.
The narrative of our video will be quite basic, and it will be inter cut by the performance aspect in a ratio of about 50:50. We decided to have such a strong representation of the performance aspect since it is the band’s first video and they need to be represented well. The video starts off with the five band member walking onto the party, dressed in a slightly alternative style of clothing and just looking around. All of a sudden they all spot a girl who fascinates them as she seems to have the ‘electric feel’. Since they don’t seem to be able to capture her attention, they leave the party and change into suits, hoping to be able to impress her that way. So they arrive at the party once again, which will be shot as an intertextual reference to reservoir dogs, and try to impress the girl again. She then finally takes pity on them and touches all of them by touching them she gives them the ‘electric feel’ and all of a sudden their clothes change into some sort of ‘indie’ style clothing and they finally get the girls attention.
This would be set on a house party which would either be staged in the studio or staged in someone’s house. The performance aspect would then be filmed in the studio, where the band is set up on stage performing their song, with lots of lights flashing from behind them, in time to the music.
What we are hoping to show with this video is mainly the band’s style and genre. Since this is the first time ‘Lanmou’ are being promoted, the image needs to be shown carefully as they will always be known for that style. So we will have the band perform in their ‘indie’ style outfits the whole way through the video, telling the story of how they got from their alternative selves to what they are now, by using the ‘Electric Feel’.
Overall I think the treatment for ‘Electric Feel’ is going to set up and establish the band’s image quite strongly. This is their first video so it will be important that a large part of the video is also focusing on the band, perhaps mainly on the singer. I also think that the narrative needs to be shown clearly to bring across the point of the video, which is focusing on the girl. The girl will also be dressed in a slightly ‘indie’ style and will be looking as good as possible for this, to fit into the band’s image which is being set up. I think that we need to focus on up keeping the same image and style throughout the video in order for it to look good.
The narrative of our video will be quite basic, and it will be inter cut by the performance aspect in a ratio of about 50:50. We decided to have such a strong representation of the performance aspect since it is the band’s first video and they need to be represented well. The video starts off with the five band member walking onto the party, dressed in a slightly alternative style of clothing and just looking around. All of a sudden they all spot a girl who fascinates them as she seems to have the ‘electric feel’. Since they don’t seem to be able to capture her attention, they leave the party and change into suits, hoping to be able to impress her that way. So they arrive at the party once again, which will be shot as an intertextual reference to reservoir dogs, and try to impress the girl again. She then finally takes pity on them and touches all of them by touching them she gives them the ‘electric feel’ and all of a sudden their clothes change into some sort of ‘indie’ style clothing and they finally get the girls attention. 
This would be set on a house party which would either be staged in the studio or staged in someone’s house. The performance aspect would then be filmed in the studio, where the band is set up on stage performing their song, with lots of lights flashing from behind them, in time to the music. What we are hoping to show with this video is mainly the band’s style and genre. Since this is the first time ‘Lanmou’ are being promoted, the image needs to be shown carefully as they will always be known for that style. So we will have the band perform in their ‘indie’ style outfits the whole way through the video, telling the story of how they got from their alternative selves to what they are now, by using the ‘Electric Feel’.
Overall I think the treatment for ‘Electric Feel’ is going to set up and establish the band’s image quite strongly. This is their first video so it will be important that a large part of the video is also focusing on the band, perhaps mainly on the singer. I also think that the narrative needs to be shown clearly to bring across the point of the video, which is focusing on the girl. The girl will also be dressed in a slightly ‘indie’ style and will be looking as good as possible for this, to fit into the band’s image which is being set up. I think that we need to focus on up keeping the same image and style throughout the video in order for it to look good.
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