Initial Ideas

When I started thinking about what sort of thing I wanted to do for my music video, I thought I that I wanted to steer away from the typical music video with a basic narrative and performance aspect. Instead I wanted to do something which was a little bit more abstract and edgy, making the whole video quite dark in a way and stylizing very strongly. To fit the video I would have chosen electric music without a lot of words and focused on the narrative. I really liked the idea of making something along the lines of 'Black Swan'. I would have used the electric music and I would have used dancers a lot, possibly ballet dancers to get in that theme of 'Black Swan'. So to stylize the video I would have used edgy lighting, from behind possibly and in terms of costume for the dancers, I would have used quite classical costumes which were a little less conventional, so probably black and beige costumes. Dependant on the song which I would have used, the band or singer would be dressed quite simple I think, performing the song but focusing on the face rather than their overall performance.

A song which I looked into as a possibility of using for the music video were:

Morta by DJ Muggs

I think that 'Morta' would have worked very well stylewise although it might be a bit slow, and therefore difficult to make a whole music video for it. 

My ideas didn't really work with the ideas of the rest of the group members so my group has now had some other initial ideas which are a very different style but which I still quite like.

So initial group ideas were more alternative than my initial idea. One idea we had was to include an intertextual reference from reservoir dogs and have our main 'actors' dressed in suits throughout the video.



To go with that image, since we weren't going to use the actual reservoir dog soundtrack, we were thinking about using 'Electric Feel' by MGMT which I like very much in terms of style.



One of the problems which we have at the moment is the plot of our narrative. We can have a performance aspect which takes up quite a bit of the video, but we will need a narrative as well which is interesting enough to keep the viewer watching for 3 minutes without getting bored. Since I have a very male orientated group I don't think we will do anything with a slightly more female perspective so we will have to work a nice concept out which actually works with the song which we are going to pick.