'Music Video is not primarily a commodity form but a promotional one'
(Andrew Goodwin, 1992)
This means that the music videos aren't directly produced to make money, but that they are produced to promote the music and therefore make money through that promotion.
'They now provide pictures for the songs in our heads. Goodbye imagination. ... All kids have to do is watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in.'
(Joe Saltzman, USA today)
Here Joe Saltzman is saying that the music videos are destroying our imagination in a way because the pictures are put to the videos for us and there is no need to imagine anything anymore.
Music Videos are ways of marketing for other Media products- for example Eminem in '8 Miles'. So in other words, music videos are just essential synergetic tools within any form of media and therefore cross convergence.
(Andrew Goodwin, 1992)
This means that the music videos aren't directly produced to make money, but that they are produced to promote the music and therefore make money through that promotion.
'They now provide pictures for the songs in our heads. Goodbye imagination. ... All kids have to do is watch and listen, stare straight ahead. No need to think, to embellish, to create, to imagine. The electric fix is in.'
(Joe Saltzman, USA today)
Here Joe Saltzman is saying that the music videos are destroying our imagination in a way because the pictures are put to the videos for us and there is no need to imagine anything anymore.
Music Videos are ways of marketing for other Media products- for example Eminem in '8 Miles'. So in other words, music videos are just essential synergetic tools within any form of media and therefore cross convergence.
Music Videos are the only reason that Music Channels exist. Music channels are just another way of promoting these 'products' so you could say that they are just constant advertising channels. The reason that people watch music channels so much is that music videos tend to have a much higher entertainment factor than normal adverts, since we listen to the music itself at other times, where we wouldn't listen to the pure soundtracks of normal adverts. So the music videos are a way of promoting the artist since they also establish the star personas of the performers throughout the videos.
There is a primary and a secondary market for music videos. Let's take 'One Direction' for example. Their main audience to market these products to are 10-16 year old girls and their secondary audience would therefore be their mothers. So when the mums see the music videos they might think that these are the sort of boyfriends they would want for their daughters or they remember how much their children like this. Since they are the ones in charge of the money and they still buy the things for their children it is important that the products are marketed well to the mothers as well.
One direction video:
http://www.youtube.com/watch?v=QJO3ROT-A4E
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