Institutions for my Band

The record company which my artist is signed to is Domino Records. The record label is an individual company mainly based in London. It has a wing based in the US and it has imprints on 'Geographic Music', 'Double Six Records', 'Weird World Record Co', 'Ribbon Music' and 'Rekords Rekords'. We picked the record company because it has some artist's which are similar to the band which we are promoting. 'Arctic Monkeys' are signed with 'Domino Records' and since they are quite mainstream in terms of their music and yet they are still signed with an individual company, I thought that this would fit our band very well too. 


The record company do not have many implications in terms of resources, except for the fact that they are still considered an individual record company and therefore might not have as much money to manufacture artists. And although individual labels look a lot more at creativity and actual talent than major labels do, they still need to earn money with it. Therefore they might have problems marketing bigger bands to a mainstream audience as they are missing the resources to do so. Since they don't have that many mainstream bands they are fine with marketing and promoting their clients as they are. 


Our taget audience would be young adults aged 15-25 both male and female. Their social/working class would be B-C and they would have a risktaking lifestyle. The kinds of teenager this would include would be trendies, innovators, rebels and groupies.