Digipak Design

We had many different ideas for our digipak and did many different drafts. One which we decided to stick with was a combination of different ideas, floating about in the group. For instance we used a similar background to the one I used, we used a similar colour scheme from another member of our group and the style of it from a third. Overall I am pretty happy with the design which we came up with and I think that especially the recent improvements make it look nice and easy on the eye. This is one of the earlier designs of the Digipak:

We have a very prominent use of colour, which reflects the video of the single we are marketing, and therefore of the band. I think that the digipak is visually attractive and it is interesting to look at. For both the fron cover and the back cover we used the same background and then put the 'Lighten' Filter over it in photoshop. For the fron cover we also used another image, which is what is creating those lines and put another filter over it to create the effect we achieved here. For the inside left we took pictures of each of our band members and created stencils of them. We then put them on top of the original background and filtered them to make the black in the stencils transparent and show the background of the cover. Since we had already established the colour and white theme, we decided to be consistent and use white for our writing too. The writing on the back is a very simple and modern type of writing, which I think works well as it is subtle but yet attracts your attention to the song titles. The title on the front reminds of stencils and therefore fits in with the already established theme. After having created the basic layout and design of the cover we put the bar code in the right hand corner on the back of the digipak alongside with a production logo.

This is the back of our digipak with the right production logo this time. After we put the columbia logo on because the original band MGMT is marketed by columbia, we remembered that our band would be marketed by EMI. So we went on the internet and looked for the right logo. There were many different stylized versions of it, but we decided to go with the original old fashioned one just to show the audience straight away we were signed with EMI. Another adjustment we made was the order of the songs on the back. When looking at it we realized that the white writing on the light grey background is not very easy on the eye. You could read it fine but it just looked nicer when we switched some of the longer names with the shorter names, avoiding any light grey background below the writing.

We then looked at the inside right of our digipak and tried to come up with a good design for it.  We all liked the idea of having an 8track behind our CD and our initial idea was to just have it behind the Cd as it is here(left). We then decided that it did not work in terms of style and therefore made some adjustments to it.

We manipulated the diagram (right) to look more authentic in terms of the use of style and colour and it ended up looking like this:

I think it fits in very well and sums up the colour scheme in a way. After having designed this we put it all together and came up with our final digipak design. Once we had turned the 8track pink we thought we should turn the stencils pink as well, just to have some sort of colour scheme in our design. 


Overall I really like the design of our digipak and I think it works very well with the image we are creating through our music video. The use of vibrant colour is reflected by the second section of our music video, which is also extremely colourful and slightly weird.